SOCIAL MEDIA AND DIGITAL ​​MARKETING EXEC

Tim

Skau

I help brands turn fans into ​followers and followers

into advocates

LinkedIn

Welcome welcome!

Hey, I’m Tim. You’ve probably taken a peek at my ​LinkedIn page, ​so we can skip the tried- and-true bullet ​points for a minute. ​Here’s some non-related work stuff:


➡️ I’m so colorblind it’s not funny. Hence the very basic ​color ​scheme


➡️ If you have a dog, I will try to become its best friend. ​I’m not ​above keeping food in my pocket to trick your ​dog into liking me ​more than everyone else. Even you.


➡️ I’ve completed eight obstacle course/ mud races and ​will hit ​10 by the end of the year.


Hey, don’t just take it from me

Charley Wickman

Executive Creative Director ​Leo Burnett

Even though Tim worked for me, I felt like ​I got ​the most value out of our ​relationship.

Tim's knowledge of social platforms and ​​corresponding analytics, combined with ​a deep ​understanding of how, when and ​what to post, ​combined with an ability to ​communicate that to ​any and every ​audience, PLUS oh yeah also be an ​​excellent writer of content, makes him ​​substantially unicornish.

I thought about ​saying "unicorny" but decided ​against it ​because there's nothing remotely ​corny ​about Tim. I don't write recos I don't ​​mean. Tim knows his shit.


HOLLY GLOWATY

CRO PRIZEOUT

Tim and I have worked on ​everything from social ​media ​strategy to omni-channel ​marketing ​plans. He is ​creative, collaborative and ​smart. He ​knows how to work ​with a team, encourage ​ideas ​and hit deadlines. I ​frequently pull him ​into work ​with my clients; and cannot ​​recommend him enough.

PETE HERRNREITER

VP CONNECTIONS STRATEGY ​​PUBLICIS GROUPE

I had the pleasure of working with Tim at ​Adar, ​who led the charge in bring a ​creative twist to ​our social platforms. ​From the beginning, the ​level of passion ​and innovation he brought to the ​team ​was contagious and truly was a fresh ​​breath of creative air. With his ​leadership, we ​were able to find a great ​deal of success in our ​paid social ​campaigns as well as a true ​integration ​with our content program. With his ​eye ​on creative content, strategy and ​execution, ​Tim is a true social pro and an ​asset to any ​organization.

I help brands craft their ​​story one compelling ​​campaign at a time.

As a lover of all things social and digital marketing, I’ve ​built a ​great career working alongside some incredible ​brands:


  • Riot Games
  • Boys & Girls Club of America
  • Whirlpool - Gladiator
  • Nike
  • Activision
  • Scripps News
  • MLB
  • ASUS
  • LG
  • Razer
  • Federal Waterways
  • Center for Wrongful Convictions - Northwestern Law


Most Recent Work -

Head of Social Media and Marketing at iR


Infinite Reality (iR), a metaverse company and holding entity, owns and operates ​key IPs ​like Thunder Studios and Fearless Media. iR leverages cutting-edge ​technologies to ​push the boundaries of content and engagement.


I was brought on board to manage corporate social media accounts, oversee ​strategies, ​and drive the social media components of Fearless Media campaigns. I ​was also tasked ​with running Gen-Z focused channels for two pro esports te​ams and their influencer ​collaborations ​a​nd sponsors.


Let’s focus on ​t​he last one.


Some radical honesty: I never watched a single esports ​match before I took this position. But I love a challenge.


Can I smash some people at Mario Kart? Sure. Just ask ​my 5 year old niece.


But League of Legends? Call of Duty? Rainbow 6? I ​walked in absolutely clueless. Radical research and a lot ​of caffeine to the rescue.


The goal handed to me was straightforward: reimagine ​our marketing strategies for the KOI and Carolina Royal ​Ravens teams to accelerate growth and build trust ​among our sponsors and fandom.




Both teams had a vast network of influencers and a ​substantial following, with over 4 million on owned ​channels and an additional 40 million followers through ​their influencer network.


My objective was clear: optimize social media strategies, ​drive revenue through sponsorships, manage ​relationships with our influencers, and mentor a team of ​10 young community managers social coordinators, and ​creators.


My strategy was simple: tell compelling stories that ​make our fans feel as valued as our players.


And...GO

  • Influencer Integration: Worked closely with top ​influencers like ​Ibai Llanos, a Twitch superstar with 40 ​million followers across ​socials. The aim? Craft campaigns that felt ​genuine to our fans ​and sponsors.
  • Campaign Management: Designed a content schedule ​for ​Twitch, X, Instagram, and TikTok. The key was strong ​storytelling ​and engaging posts that kept our followers ​hooked all year long.
  • Sponsorship Sales: Jumped into the deep end of ​negotiations, ​helping to sell sponsorship packages that ​could fetch up to $1 ​million a year. I focused on aligning ​what sponsors wanted with ​what our audience loved.
  • Team Leadership: Set clear, ambitious goals and ​provided ​mentorship to my team. Encouraged a ​collaborative vibe where ​everyone felt empowered to ​own their roles and shine.
  • eCommerce Strategy: Launched a robust eCommerce ​strategy ​focused on selling KOI and Ravens merch like ​jerseys, hats, and ​more. It wasn't just about sales; it was ​about giving fans ​something tangible to connect with.


LinkedIn

Whaddya know, ​that did the trick

  • We increased impressions by 40% and boosted sales ​by 25% ​year-over-year, smashing our initial targets

.

  • On X, we hit over 32 million impressions in our peak ​month and ​racked up over 1 million social ​engagements.


  • Successfully launched a digital team pack campaign ​for our ​Rainbow Six Siege team, generating over ​$100,000 in the first ​week and $500,000 in four ​weeks.


  • Built strong, lasting relationships with sponsors, ​driving our ​annual sponsorship revenue up to a ​combined $3 million.


Motion Agency - Klein Tools

Can other tools say that?

Sometimes you get asked to jump in to do a bit of social strategy for a client. Before you ​know it, you're the social manager, copywriter, and account manager, all while managing ​five different vendors


I like wearing a lot of hats. Don’t you?


With the help of the talented team at Motion and our amazing group of freelancers and ​vendors, we launched the 'Can Other Tools Say That?' campaign.

Klein needed to build brand awareness among younger electrical contractors, a demographic heavily ​targeted by their competition in the electrical hand-tool market.


We developed a positioning strategy that leveraged the quality and heritage of Klein Tools and built ​an integrated digital campaign to attract potential new users, driving them to a landing page to learn ​more about Klein.


We launched a video campaign on YouTube and paid social, resulting in over two million ​impressions.


Additionally, I coordinated with vendors to run supplementary campaigns through programmatic ​digital, audio, paid search, paid social, and Reddit, all aimed at raising awareness among potential new ​users.


LinkedIn

Let’s ​Talk

There’s plenty more where that came from. With over 10 years of ​experience, I’ve had my hand in a variety of industries.


Sure, they all have their unique challenges. But the goal remains the ​same: tell compelling stories that entertain, educate, and make your ​target audience feel like a hero

“Can see the big picture while ​being willing to get his hands, ​body, and face very dirty.” — Me